Kerry Mashford

Kerry began her professional life as a mechanical engineer in power engineering before moving into utilities and then product and manufacturing innovation. She has spent most of her career working across the interfaces between corporate, academic and public sectors; policy and practice; research and exploitation; and across a range of industry sectors, increasingly focused on bringing together the forces of engineering, technical and business innovation to address the challenges associated with building a more sustainable future.


During the 1990s, whilst with Unilever, Kerry pioneered both theory and practice in agile manufacturing and mass customisation and their enabling technologies and, towards the end of the century, accepted an invited secondment to direct the UK’s Manufacturing 2020 Foresight programme. After working independently on several long-term, technology-inspired transformational projects in manufacturing and the built environment, Kerry joined Arup as Head of Sustainable Manufacturing & Construction where she became more actively involved in integrated sustainable development and regeneration. She moved to Benoy Architects & Masterplanners as the practice’s first Sustainable Development Director, before returning to a portfolio career in late 2008, combining visiting academic roles with work in industrial ecology, remanufacture and reuse and sustainable urban development. Working as a consultant to the Innovate UK, Kerry led the inception and delivery of a major UK programme to investigate what is now known as the ‘performance gap’ between theoretical and realised performance of UK buildings. She now leads the National Energy Foundation, improving the use of energy in buildings through research, development and delivery of projects for clients who share the Foundation’s values and through its nationally recognised initiatives SuperHomes, YouGen, VolDECs, Energiesprong UK and the recently launched Energy Envoys in partnership with The Duke of Edinburgh’s Award.


Kerry holds masters qualifications in Interdisciplinary Design of the Built Environment from the University of Cambridge and in Applied Mechanics from Cranfield University, and a doctorate in Design Theory and Methodology from Brunel University. She is also a Fellow of the Institution of Mechanical Engineers and of the Royal Society for the encouragement of Arts, Manufactures and Commerce.

WES Awards