National Women in Engineering Day Impact

The 2nd annual National Women in Engineering Day (NWED) 23 June was a huge success with over 160 organisations, schools, colleges, universities, industry bodies and individual engineers all over the world uniting in the name of equality and diversity to celebrate the great achievements of women engineers and encourage more girls and women to consider engineering as a career.

Success of the day included public acknowledgment of NWED from the Prime Minister, David Cameron, via his Twitter channel @Number10gov . The day was well received by the Press, who ran a selection of features, articles, competitions and even quizzes on the day. NWED was also taken to parliament with an official NWED motion lodged in the Scottish Parliament by Lewis Macdonald on the 24th June and mentioned in the UK Parliament on 23 June by Chi Onwurah MP referenced here http://www.theyworkforyou.com/debates/?id=2015-06-23a.759.0&s=engineering#g759.1.

Social media enjoyed a flurry of activity with the official hashtag #nwed receiving over 20,000 posts on the day, which saw the hashtag trending for around 9 hours on Twitter, trending in top place in the UK and in 5th place Worldwide. On the day, the hashtag #nwed also received over 90 million impressions while the combined social reach was over 1 million. Over 600 bodies and individuals pledged support prior to the day using Thunderclap, allowing us to secure a social reach of over 1 million people before the day itself.

Our official website www.nwed.org.uk received nearly 6,000 unique visitors and over 16,000 page views. All of the amazing events, activities, social media campaigns and conference that took place on the day all contributed to the success of NWED.

The video, Pushing Boundaries, that was produced for the day, Pushing Boundaries, received over 1700 hits on Facebook on the day, and will have been viewed by many more individuals as it was shown to school classes. https://www.youtube.com/watch?v=LKVEtnjGvxw&list=PL61IOqVdcW2JFnYc17I93lrNjtc6Q3OkL

Huge congratulations has to be said to everyone who took part and showed their support for women in engineering. Without the overwhelming support, we wouldn’t have been able to have the impact that we hoped for.

Highlights from the day include:

  • Over 160 separate events held on the day, not including individual school events
  • Over 750 resource packs were sent out to schools by post, and many more downloaded from the website
  • Reached over 1 million people on social media via a 'Thunderclap' campaign on twitter
  • The official hashtag #nwed receiving over 20,000 posts on the day, which saw the hashtag trending for around 9 hours on Twitter, trending in top place in the UK and in 5th place Worldwide. On the day, the hashtag #nwed also received over 90 million impressions
  • The day was acknowledged in UK parliament by the Prime Minister (David Cameron), and also as a motion in the Scottish Parliament
  • HRH Prince Charles attended one of the NWED events organised by Selex ES
  • Our official website www.nwed.org.uk received nearly 6,000 unique visitors and over 16,000 page views on the day
  • Our Pushing Boundaries video received 1700 plays on the day, so was seen by many times this many students as it was shown in schools
  • National Women in Engineering Day was reported in over 150 national and local newspaper printed and online articles in the UK and internationally
  • BBC Radio 4 Woman's Hour featured a woman engineer every day during that week to celebrate the day
  • We are unable to give exact numbers but we estimate that many thousands of girls, their parents and teachers were reached on the day and during the week by this campaign

"National Women in Engineering Day #nwed Together we can change perceptions and inspire more girls to consider engineering as a career"